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avatar for Seth Goren

Seth Goren

Discovery
Group Senior Vice President, Global Subscriber Acquisition
Seth Goren is responsible for leading the 70+-person Global Subscriber Acquisition team, responsible for all acquisition efforts for the discovery+ streaming service and tune-in media efforts for Discovery, Inc’s 16 domestic networks including Discovery Channel, HGTV, Food Network and TLC.  This includes oversight of the in-house paid media planning & buying team on-air/multiplatform planning & scheduling and the Marketing Science team focused on data strategy, engineering, and data science efforts to support all marketing efforts. The GSA team, under Goren, places particular emphasis on the intersection of data science and media strategy, performance marketing, and advanced buying models such as programmatic, addressable, and algorithmic. His work in establishing the data and technology infrastructure across the marketing function has led to scalable, data-driven solutions in planning, segmentation, custom ad-tech, and cutting-edge attribution.

Prior to joining Discovery, Goren has held media leadership positions at the National Geographic Channel and Showtime. Goren started his career spending over 3 years on the media agency side as a national TV buyer.

Goren has a Graduate Certification in Applied Statistics from Penn State University and BSM in Business from Tulane University. He lives in Summit, NJ with his wife, Andrea who is a Nurse Anesthetist, son, David (7) and daughter, Rose (3). In his spare time, Goren loves coaching little league baseball .

My Speakers Sessions

Tuesday, November 2
 

11:25 GMT